BenQ Design - Design Philosophy
From our unconventional philosophy that beauty emerges from the meeting of opposites, BenQ has established a design spirit and style distinctive to the BenQ brand. Subtle minimalism exudes a luxury feel with clean smooth forms accented by exquisite textures and details. We embody futuristic technology in an intriguing blend of timeless Eastern inspiration and contemporary Western furniture appeal so as to impart a highly adaptable aestheticism.
Through this “meeting of opposites,” BenQ continues to create distinctive digital lifestyle devices that go beyond utilitarian to accessorize today’s modern consumer with pieces that are chic, cool, fascinating, and exceptional. We create with the mindset that every BenQ LCD display must not only deliver exquisite picture quality when on, but must be exquisite to look at when turned off – serving as an accent artwork for the room it occupies. Every mobile phone, digital camera, netbook, and notebook is, in form and function, an expression of personal taste and fashion. And every projector, whether for boardroom or home theater, must project an impressive statement of style and sophistication. With this avant-garde philosophy, the BenQ Lifestyle Design Center plays a pivotal role in bringing digital technology into harmony with your life – keeping you feelin’ good and Lookin’ Great!