The ZOWIE Brand Will Represent the Company’s Future Releases in Gaming
COSTA MESA, Calif. — Dec. 10, 2015 — BenQ America Corp., the internationally renowned pioneer in monitors designed for eSports, today announced that the ZOWIE brand will represent the company’s future releases in this market.
Following the recent announcement of its investment in ZOWIE GEAR, BenQ has further demonstrated its dedication to this segment by adopting ZOWIE as the new brand for its gaming-related line. BenQ will continue to show its commitment to gamers by providing eSports athletes with premium professional gaming products via the ZOWIE identity.
All future BenQ gaming-related merchandise will be introduced under the ZOWIE name. Combining the core competences of BenQ and ZOWIE, new ZOWIE-branded eSports devices will focus on ergonomics and personalization to provide innovations that truly enhance player performance and enjoyment.
More information on the Zowie line by BenQ is available at http://info.benq.us/zowie.
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About BenQ America Corp.
The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP® technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific™ projectors, RevolutionEyes™ monitors, interactive large-format displays, mobile audio products, cloud consumer products, and lifestyle lighting for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V, and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it’s interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat-panel displays for digital signage, or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers, and retailers.
More information is available at www.BenQ.us.
(1) Based upon Q2’15 Quarterly Projector Shipment and Forecast Report from PMA Research
About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare, and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier, and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications, and lifestyle lighting. Because it matters.
About BenQ Group
The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp., and Raydium Semiconductor Corp.
All trademarks and registered trademarks mentioned herein are the property of their respective owners.
BenQ America Corp. Contact:
Jan Spence, Associate Vice President of Marketing Communications and Branding
Tel: +1 (214) 299-7900
Tel: +1 (954) 392-6990