Slim & Stylish

The ST550K's narrow bezel and slim profile display are tastefully designed, creating a refined, elegant looking solution, making it perfect for use in department stores and retail establishments. Whether it's a trendy café or a sophisticated boutique the ST550K will impress the most discerning clientele.


4K2K UHD Resolution
Unparalleled Image Clarity to Satisfy the Most Discerning Eyes

With an ultra-high resolution of 4K2K (3840x2160) the BenQ ST550K displays images with astounding clarity and exquisite fine detail, creating a more memorable viewing experience. This increased resolution allows the display of up to 4 times the informaion than that of a 1080p full HD display, increasing efficiency, productivity and profits.


X-Sign Software
Content Management Made Easier

BenQ's exclusive X-Sign digital signage application helps you create, edit, manage and play your sign age content, allowing you to create messaging that is engaging and compelling, capturing the customer's imagination.
• X-Sign application provides Instant plug-and-play capability
• Includes templates for hassle-free content creation and editing

BenQ Digital ST550K

Custom Android™ OS
Display by Plug-and-Play

The ST550K's custom Android OS comes with a number of useful apps for content display, from WPS Office document viewer to a Web Browser and Media Player. This closed platform puts you in full control of the ST550K, ensuring the proper use of the display by preventing downloads and use of unauthorized apps.


• USB Playback allows display of multimedia files directly from a USB flash drive, no need for a PC or complicated cables
• Mobile High-Definition Link (MHL) for flawless streaming of mobile content from MHL-equipped smart devices

Note:Android is a trademark of Google Inc. .


Multiple Display Administrator (MDA)
Remote Control with Failure Alert System

Control and manage multiple displays simultaneously through your local network or serial port. In addition to offering great convenience, MDA also enables powerful functions such as scheduling system integration and email notifications alerting of possible issues.


Remote Display Control and Management